Oldsmobile was an American automobile manufacturer founded by Ransom E. Olds in 1897, making it one of the oldest surviving automobile brands. Renowned for innovation, Oldsmobile introduced the assembly line production technique in the automotive industry, revolutionizing mass production. Over its history, the company produced a range of vehicles, from luxury cars to more affordable models, catering to various segments of the market. Oldsmobile was known for its engineering prowess, often introducing groundbreaking features such as the first automatic transmission, the Hydra-Matic, in 1940. Despite its legacy and innovation, Oldsmobile struggled in the late 20th century, facing stiff competition and declining sales. General Motors, its parent company, discontinued the brand in 2004, marking the end of an era in American automotive history. Despite its closure, Oldsmobile remains fondly remembered by enthusiasts for its contributions to automotive engineering and design.